49: How To Best Express Your Value

Welcome to the 2nd episode in my Cultivating Your Value theme. If you missed the first episode, check it out here first. Today we are going to discuss a concept that I recently learned after reading "Don't Keep Your Day Job" by Cathy Heller. When learning how to express your true value it's best to understand what role will best suit your strengths and interests. In this episode I break down the idea of "4 archetypes" and I will help you discover how you can turn your passion into a sustainable career. 

REFERENCES

• Shownotes (here)
• 4 Archetypes Freebie (here)
• Get On Their Radar Prep School (apply here) - if you are accepted to the prep school, you will be sent the details on how to enroll for FREE. I'm accepting applications for a limited time so apply right away. This training is for those with the heart, the talent, and the passion to win. This really isn’t for someone who’s lurking behind the scenes living in fear. During our working group you will be putting my strategies into action. Thus the application is mandatory.
• Free Audible Membership: Get any book FREE when you sign up for a FREE 30 day trial on Audible go to https://www.audibletrial.com/jenellbstewart

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Transcript

speaker 0:   0:00
Hello, everyone. Welcome to the general. Be sore podcast. I am your host and I'll be Stuart and award winning business coach, keynote speaker and content creator. The Gin L. B. Stuart podcast is designed to educate and power and engage. My goal is to have you feeling uplifted, inspired and empowered after you listen to each episode. Welcome to Episode 49. In today's episode, we are going to discuss how to best express your value. Now if you missed Episode 48 the last episode we went over how to understand your true value, and that was the first episode in my cultivating your value. Siri's Now this is Episode two of that Siri's, and there might actually be 1/3 1 I wasn't sure if it was gonna be two or three, but I think I am confident that I can say there will be 1/3 episode to this. Siri's cultivating your true value, so look out for Episode 50 as well. So in today's discussion, I am going over like a new topic like How do I describe it? It's something that I haven't really heard about before, and let me just give you the back story in December, I went on vacation in Bonaire and ah, it was a work retreat between me and my business partner. And while there we were planning out what 2020 would look like for the business. And I love listening to podcasts. Oh, in my free time, I was listening to podcasts, and I believe the podcast I was listening to, where I learned about what I'm going to discuss today was, was journey to Launch. It's another great podcast created by a sister who is sharing how to basically start your own businesses. And I love listening to it as I'm an entrepreneur, and I'm always learning something Now. In the journey to launch episode that I was listening to, she was interviewing a woman named Cathy Heller, and Cathy Heller introduced this idea of four archetypes that are best suited for you and your personality, and I had never really thought about personality archetypes before. It isn't a term that I I can really say I remember hearing, but I really enjoyed what she shared, and it really spoke to me as a creator, um, before archetypes and how they could really relate to the people in my community and especially my members and clients in my school. So what Cathy Heller describes as archetypes are rolls that you can take to turn your passion into a sustainable career. And she talked on these very briefly in the podcast as there was a lot more discussed, so I wanted to know more about it. So I went and I got her book on Audible and the book is called Don't keep your Day job Now. If you want to read this book on Audible and you don't have an audible subscription, I will put a link in the description of this podcast or in the show notes, or, you know, whatever they call it these days, I'll put a link there so you can try audible out for free. It's going to be a free trial when you use my code. I have been using audible four years, and it's helped me get through, um, the busy moments when I really do want to read. But I just don't have time to actually flip the pages, Okay, so if you want to read this book or any other book, honestly, you can go and you can get that that audible coupon code, or you can go and click that audible link, and then you can get any book for free so you can go and listen to this one. Don't keep your day job So very early on in the book, Cathy Heller explains that she listened to a gentleman named Chris Gila Bo talk about the art of nonconformity, and if it's my understanding, she got these archetypes from him or he discusses it and she put them into her own terms based on what it is she's doing wasn't really clear about that. But that's neither here nor there. What's important is the archetypes. So I'm going to go over the four archetypes that Cathy Heller discusses in her book, and I'm going to explain to you how you can express your value through identifying which archetype you are. And I'm also gonna give you examples of how I've been all of these archetypes. And in many cases, I still am all of these archetypes, sometimes more more one than the other. So the first archetype is the creator, and she describes the creator as the baker, the craft men, the writer and in my own terms, I would say the creator is the podcaster, the blogger, the youtuber. You know, that's we are the creators. And when you are the creator, your hands or directly on the product and you're honing a craft, so think about that block post he wrote. Think about the podcast that you you edit record. Think about the YouTube video you've made. But also the creator is someone who may make a physical product. So how many of you are into making fashion? Ume, You make clothes or you, um, you Ah, what am I thinking? You make a product like a like skin care or some other thing. You know, like the baker, right? You craft something. So when you are the creator, you are in direct communication with an inspiration that is greater than yourself. You make your product or service, you offer it to the world, and then people pay you for it. And then she finally says about the creator. Anything involved in creation is hugely intimidating because you are the source and the product, and I totally understand how that feels. There's been many times in my career, which has been 10 years now Where I thought about what if something happened to me like this? How could this continue on? I just couldn't understand it or conceive it because I am the product. I am the source and I am the product, right? So I loved this explanation in the breakdown of the creator and how this is a role you can take to turn your passion into a sustainable career and, of course, expressing your true value. Now let me also mention if you want more information about all of these archetypes, I actually made a download breaking this down and and including some areas where you can describe how you are. Any of these are all of these. So if you want that, I want you to go to the show notes. Click on the show notes so you can go to my blawg jen l b Stuart dot com, and want to quit the link below of this podcast. It'll take you directly to the show notes, and that is where you can find the download that I made. And it has all of this already listed out, along with the spaces for you to discuss your own arm strengths. Okay, so the second archetype is the teacher, and she says you teach others how to sculpt the pottery or scrapbook or make candles or write computer code. You can be an interior designer with a side business, teaching others color theory. You could be a life coach who crafts a 10 day program perfecting a morning routine. You could be a productivity expert teaching people how to use ever. Note. You don't even need to have a physical location to do it. Between digital platforms and Rhea world forums, there are endless opportunities to turn your passions into a lesson that educates others and earns a real income for you. So when I was listening to this, I was like, Yeah, definitely. You know, I am the teacher, which is funny, because when I read the Creator, I was like, Definitely I am the Creator. But I am also the teacher, and for those of you who you might be bloggers and you might be YouTubers or podcasters, the difference between the creator that is also the teacher is that you enjoy teaching people how to do something. Now I'm sure if you listened to a number of podcast. They're our podcast. I don't teach you anything, right? They are interviewing someone. Maybe they're talking about a personal experience. Maybe they are describing something that they've done. You know, you may listen to podcasts like that, right? You may listen to podcasts are motivational and they talk to you about living a good life, and you may watch videos or re blog's that do similar things to what I just described. But if you watch a video, that is a how to video that person is a teacher. If you're reading, blogged posted or how to block post. That person is a teacher now on the side. The flip side for you. If you enjoy making how to videos, how to do this, how to do that? Tutorials explaining and showing how to do this, how to do that? And videos or blood post that show that then you are also the teacher. You're not just doing, um not to make it sound like it's not a good idea not to be disrespectful in any way, but like if you were doing the hall video, you're not teaching anything in the whole video. Other than showing the things that you've purchased, right? If you are doing a what I eat in a day video in the wellness sector, you're not really teaching anyone anything. You're just showing them what you've. Ian, if you are doing a video where you show your latest fashion and how and you're showing your, um, you're what do they call it when the women dress up And they do like, a little look book like you doing like a lookbook or like a get ready with me or, you know, whatever. You're not really teaching anyone anything. But when you go from how to how you've gotten dressed today and you turn that into how you layer clothing, how you color cord me how you, um you wear where prince, then you're teaching. If you go from, get ready with me videos where you're just talking and doing your makeup to teaching the tutorial. Now you're the teacher. If you are not just talking about some of the best cars you've ever seen on the market to teaching people about how to buy a new car, that is the teacher. So I hope those examples can really help you to understand. But the teacher can also be the creator. But it doesn't mean you have to be either. And I love this. I love this conversation that we're having today. Although it is very one sided. I am talking to you and you are listening to me. But I don't want you to think that because you are a creator, you have to be a teacher. No, I just gave you so many examples of creators and that are not teachers and vice versa. You don't have to be the teacher and also be the creator. You can be really good at teaching people things and not have any product or service that you offer. And maybe you don't even necessarily have a platform where you share these things and you teach them. Although I will say this if you are a member of my school than it is likely that if you are the teacher you are also the creator. But those of you who are listening may not be content creators. So I understand that not every single person that consumes it comprises of my audience, our content creators. I know you're not all content creators, but if you are the name content Creator. The word creator is already in there. And you might be of the teacher archetype as well as the creator archetype. Okay, so you guys know I clearly am the teacher archetype, and, um, so much so that I started my own school. I mean, how much more? How much more can I embody the teacher archetype and the creator archetype, Then to create a place where I teach others, right? That's just just embody that so much. I will also mention for those of you who don't know But I do have a master's degree in education. So the teacher archetype is so mean now the third archetype is called the curator. And what Cathy Heller explains the curator is, is someone who facilitates a community where people who share a common passion can come together to talk about how much they love Ah, particular craft. So by connecting intrigued buyers to creators, a flow of goods and service is consort. Curation can come in the form of an agency. Ah, marketplace, like etc. Live events like meet ups and whatnot. You can host poetry slams. You can create a website for barbecue tools with the Facebook group to connect barbecue lovers and the best barbecue products. Curation is almost always a win win that puts you at the center. So what I love about hearing about the curator is you may not be the teacher of per se where you want to actually educate people. But you do enjoy the connection between this interest and the people that are interested in it. And so, if you were around when I used to talk about natural hair ah, lot right, that was how many of you were introduced to me. I wanted to connect the community of women together so badly that I created my own series of events, and I called them dinner with curl friends. So this was me being the curator. I wanted to bring people and the common interest or common passion, as Cathy Heller states together so that they could talk about how much they love that particular thing. I wanted black women to get together to talk about how much they love their natural hair and what products they were using, what hair care tools they were using, what hair woes they had, what hair wins they had, and I loved being able to bring them together over dinner because everyone loves food and we would talk about all of these things. And it felt so great to be able to facilitate this because I know how much it meant for the individual women because I was someone who didn't have community. I went natural with my cousin and I had no one else. I wasn't with my cousin every day. I had no one to talk to during the day and during the evening about my natural hair other than my husband. And the idea that there were other women out there because they really didn't have friends or family members or co workers that were natural, who could understand their experience knowing that they were out there and had no one to talk to. I know I felt alone. So if I they must be feeling alone, why not bring us all together and have lunch? Have dinner, you know, talk about it and I took my event on the road. And then more and more events called natural hair meet ups and natural hair events begin to pop up. I won't say that I was the originator of natural hair events because I did go to AA few out of town. But in New York, I do not remember a ton of natural hair events that connected women. I just remember going to events where we would all kind of look at each other, and if we went with someone, we would talk to that person. But not many events where people were forced to come together, sit down over food and drink and really get to know each other. And in During my event I would have activities and games that we would play so everyone would get to know each other and I would encourage social media sharing. And I would also encourage that they connect with each other and by making everyone wear name tags. We all learned each other's names by having us play games together as we all got to get to know each other just a little bit more, and maybe you would walk away from my event having one new friend that has natural hair that you can connect with, whether it be on social media or actually meeting up in getting together in real time. So I definitely loved curation. I can say now, though, that I don't really enjoy curation as much as I enjoy being the creator and the, um, the teacher and I'll get into the next the fourth and final architect, and I'll talk to you about how I like being more of that one, too. But I don't want to, like, ruin the surprise or spoil it. Spoil it. Um, But for those of you who are listening to the story of me being the curator, I want you to think about how this might be something that you and body like. Are you the curator archetype where you enjoy the content, but you don't want to teach it? You enjoy the content, but you don't want to make this thing. You don't wanna have a product or service or business that sells this thing you really enjoy, like I didn't want to make natural hair products. It's because I love talking about natural hair. But I was open to making a blawg because I wanted to discuss my experiences, and I wanted to have a YouTube channel to further enhance the conversations that I had. But I wouldn't say if you have a YouTube channel or of you have ah ah blogger podcast that you're a curator, Not not necessarily because you're not bringing community and the interest together. But what happens if you host an event like I was doing? That's awesome. Now what if you made a website, but you had no supporting Social Media Page? Are you really bringing people together? I would say no. I would say, if you don't have a supporting page like a group, not even just a page. Let me clarify, not a page. I don't think that you really build community by having Instagram pages or Facebook pages because you post and then everyone post with you. And yes, people do go through comments and they do comment on people's comments. But I wouldn't consider that really building community. Those in the community would be like a group where it's an open forum and anyone can talk. And not just you being the one person that controls the conversation. And then people only talk about what you talk about. Does that make sense? So a group where people can come and speak and this could be a Facebook group, but it could also be a meet up group. So this is also another time where I've been the curator because I have one of the largest natural hair meet up groups all and meet up, especially in New York, with thousands of women that can come together and they can do event. And I will say I haven't updated it in a long time cause I don't talk about natural hair anymore, But when I did, this is what I did. So you can start anew in person group where people can meet up in real time and you can have events. You can have small events, big events. You can create a marketplace where there's vendors being able to come together and sell their things and, you know, on a lot of events will have marketplaces. But one of the examples that that Kathy said was host a poetry slam, so an event that similar to that where a small group of people can get together to talk about that thing. I'm right now in this moment really, really into yoga, and let's say you're someone that also was into yoga and you decide you want to go and you want to become a yoga instructor. So technically you would be you would be embodying the teacher archetype, but not what if you take it a step further where you begin to host events where people can come and do yoga with you in the park for free, or you rent out a small space and you now have like a small little yoga studio where you do core classes regularly. Now you're the curator, so you see how these archetypes kind of can flow into one another. And I love it because you don't have to just be one. You can be some of them, and you could be one or another at a different time in your life, depending on what's really interesting to you. But what Cathy said at the very end of what I read just to reiterate Curation is almost always a win win that puts you at the center. You're bringing community, you're bringing a common interest together, and you're letting everyone talk about how much they love this thing and you're connecting them to it. And it's awesome. It's really, really awesome. Being a curator is awesome. OK, the fourth and final archetype is called the investigator, Cathy Heller, says that the investigator is someone who dedicates time to exploring a topic that really interests them not about being an expert, but about really being curious and generous of what you find. Okay, that's really important piece. She's not saying you're an expert, you don't have to go to school, get a degree and get a certification in all of that. That's not what she's saying. You're really curious about it, and you're generous about what you find. The content can be explored and shared through many mediums, she says. A podcast, a book, a blogged, a Facebook page. I would also go further and say a YouTube channel, and I would also go further to say maybe a focus group of some kind. And I would probably consider Webinars right, like a Facebook live or something where you actually share your information and maybe even present day I. G. T V. I don't know if these things were around when she made this book, but I can also see how those things could work to be good mediums, to explore and share your content that you find, she says. You might build up a community and then offer them additional opportunities to connect through masterminds, peer to peer mentor ships and memberships. It might sound incredible that you can build a career and actually make money, simply talking about something that really turned you on. It is doable by hard work and determination, she says. That money can come in form of ad sponsorships, ticket sales, kick starters, and she encourages you to start today because you have nothing without an audience. So the investigator archetype is one that I find myself to be in all the time, and I feel like if you are the teacher, it might go hand in hand that the investigator archetype is part of what you embody and X and and how you express your value. And the reason why I say that is because it's very common that if you're teaching people something that you yourself are going out there to learn, you're going out there to research. Technically, that means you're going out there to investigate. If you're researching and you're investigating and exploring a topic that really interest you in an effort to teach others it than in many respects, you're an investigator, but I do see that it's possible for you to be an investigator and not necessarily want to teach people how to do something right. You just want to find the information because it's interesting to you and then you want to share it and that's it. That's it. You don't want to be the person who build community around it. You're not trying to bring everyone who's interested in this thing together. That's not what you're trying to do. You're not trying to teach the whole world how to do it, and you're not making a product or service around it. You just want to talk about it. You just want to get it out there. Which is why podcasting is awesome for that. Which is one of the first things that she said, also writing a book and having a blogger, Facebook page and all the other things I talked about. They all fit it, and I know it may seem like, Well, if I do those things create those mediums, then aren't I a creator? And in that I would say yes you are. But I would say in a different sense, in the sense of being the investigator It's more about building up the information to connect people with what you've learned, and the Creator is definitely more about the product or service itself. So so I hope that explains it. I I'm finding it hard for me to express how I understand it and the differences, and I hope that I made. That makes sense, but I'm definitely very much an investigator. And if you are looking to build community and then offer opportunities beyond just, I brought you guys together so we could talk. That's how you step. Aside from being the curator, you're you're bringing people together and connecting them through opportunities where they can learn from each other, whether it be like she said, masterminds peer to peer mentorships, memberships, things like that, all of which I offer in my school as a part of my programming. And now that I'm really into yoga and I've been doing vegan Keogh for a few months, as well as intimate and fasting for almost over a year, the of the investigator was a part of my day to day. I am always researching by way of YouTube videos, how to be better at intermittent fasting. How to be better at Cato and how to do better in my yoga journey. Well, with the yoga journey, I wouldn't say YouTube. My yoga journey is actually I get better by by watching people and following new pages on Instagram, and I'm able to save different things that I'm finding one instagram toe incorporate into my practice. And I am in the investigative space right now looking for a yoga center so that I can further my practice with a group of people. Um, and as I find things that I want to that I that I love and I'm and I'm enjoying about yoga, I am sharing them on social media, but not in a teacher way. Look, I'm not teaching people how to do yoga. I'm showing them like what I've learned, and I'm doing the things that I've learned in video form or on our on a picture, and I just kind of post it. And then every now and then, I get people that want me to be the teacher, and they'll ask me, Can you do a yoga video? And I have to remind that like I'm not a yoga teacher, I do yoga I'm following a video myself. I don't have, like, you know, a choreographed yoga floor routine. My van Yasa is not my own like I am following someone else's flow. So I have to remind people that while people are very commonly used to me being the teacher right now, I am the investigator and I am enjoying this. But I don't know that I will ever take my yoga to the curate it to the curator side, which would be like a yoga retreat. Um, I've heard about a yoga retreat coming up in New York in July, and I signed up for it. It's by Sisters of Yoga. So if you want to go one instagram or go to Sister's of yoga dot com, they don't know. I'm talking about them, so this will be awesome if you decide to go, they're gonna be in, like, six cities this year. I know for sure New York because I'm gonna be there. And it's the last Sunday of July. I want to say is July 26 I saw that they're going to be and I think Atlanta maybe the first stop, go to their page and find it, cause I don't I really don't know the schedule, but if you are in New York and you're interested in yoga, I would love for you to join me at their retreat because I'm going to be there. And I don't have friends that do yoga. Um, I did ask my audience on my healthy Genelle instagram, which is a separate instagram than my general be Stuart and, um, a few people responded, say that they would join me. So I think I have about three of my love's going with me, one of whom I do know and I would say she is my friend, but I didn't know she did yoga before I shared it and to others. So a yoga retreat Getting back to the point would be like how I would take my role as the investigator and learning as much as I can about yoga and then becoming the curator by creating like a yoga retreat or some type of experience where I'm bringing people who are also interested in yoga together and then facilitating that. That's how I would be bringing that on. Even if I wasn't the teacher like I could bring in a yoga instructor. I could partner with the yoga instructor. In fact, that should I should probably do something like that. Um, see, my brain is always going. I'm thinking about doing something that I just said that I probably would never D'oh. But, you know, I could bring in a yoga instructors. I don't have to be the archetype, the teacher, and be the curator at the same time. So this is perfect for when I was talking about the curator. You don't actually have to be the expert in it, right? You just have an interest in it, and you facilitate the experience or the opportunity for them to come for the peak community come together. But you don't have to be the one that actually teaches. You know, if you host a poetry slam, which is one of the examples Kathy gave, you don't have to be the one doing poetry. You're just putting the event together because you enjoy poetry or like a book club. I didn't even talk about that. You don't have to be the person who wrote the book. You know, you just are the person facilitating the transaction between everybody. So if I were to, um do like a retreat of some kind. Or if you would have an event of some kind, you could always hire Ah, host. You don't have to host it. Um, you could always hire people to support you to help it come together. But I definitely, you know, see myself as more of the investigator. Now, when it comes to yoga and I don't want to be the teacher and I don't want to be the maker, I am not like making a YouTube channel for yoga. I'm not making a yoga blogged. My instagram is not a yoga instagram. I share it cause I'm doing it. I do it every day, but it's not. I'm not. I'm not the creator. I'm definitely not the creator for yoga. I am not the teacher for yoga. I'm not the curator for yogurt. I'm just in an investigator right now. I love conversations, and I like to write about it. If you're a content creator and you're thinking like, how can I take being a content creator and having a blogger YouTube channel a podcaster and turn that into like a business where I'm like able to monetize it as the investigator think about if you have an interest. For example, I have a lot of members that are really interested in how to how to make money off of their social media. So I created a course, right? But that would be me being the teacher and also me being the creator, teaching the program and then creating the course. What if you don't want to be any of those? How about if you hosted a summit or what If you organized a panel that would be you kind of being a curator, but then also being an investigator, because you're bringing the Panelist together to discuss the topic that you don't have a lot of information on your like investigating and you're learning through them so you don't have the information. But you find people that do have it. Maybe they're experts. Maybe they're professionals. Maybe they work in the field and you bring them in to discuss the topic. And you're basically putting it together so that they can teach it. You love the conversation. You want to write about it. You want to bring people together. You want to do interviews? Maybe you even create, like some type of documentary doesn't mean that you produced it and you did all the video and everything. Maybe you do do it so you will embody different archetypes along the way. It's not to say that you're only one, and as you consider the different paths that that you could turn, ah, passion into a profession. I want you to allow yourself some room to play. You know, start somewhere, start in a place that you think is interesting to you, and you will be led to where you conserve most. And it will change from time to time, as I've expressed many times before. So I want you to be open to what comes and take just one area that you're really interested in exploring. And in the download that I made for you, I want you to download that, and I want you to just kind of write down what thing is interesting, you and you'll see that I've given, um, a breakdown of everything I described here, which is from Cathy Heller from her book called Don't Keep Your Day Job and I broke down everything that she's written and I just want you to kind of go through it and express yourself so that we can see how you are best expressing your true value and in the download, what you're going to do is not just say well. I'm the creator. This is this is me. And then you don't fill out the rest. Actually want you to be open minded and taken interest. Like how I did yoga. How could you take that interest of yoga and be the creator? How could you take that same interest of yoga and be the teacher? How could you take that same interest of yoga and be the curator or the investigator? Right? And for those of you who are already content creators and you haven't really thought beyond being a creator, how could you take your role as a youtuber or a block blogger or podcaster? And now be the teacher? How could you take that role of a blogger, podcast or YouTuber and be the curator? And how could you be the investigator with that same role? I want you to use the sheet to help you do that. And with that, we've come to the end of our second episode in my cultivating your value theme. I am so excited to get into the next episode. I know there's gonna be 1/3 1 but I cannot tell you just yet that I know exactly what we're gonna talk about. I need to put on my investigator hat, and I need to go and do some research so I can come to you with another episode, and I'm looking forward to seeing you, then. All right, so that concludes this episode, and I hope you enjoyed it. Now, I know you guys are gonna have a lot to say about this discussion, so I just cannot wait to hear what you say. I'm looking forward to reading your tweets. You can tweet me at general be Stuart. I'm looking forward to seeing those shares on your instagram story. You can tag me at general be Stuart. And if those of us on Facebook you could Of course, I'm also on Facebook. You can also mention my page in your status update, which is at general be stew. If you did not already, I would love for you to get the word out about my podcast. You can share it on any social media platform. Make sure you linked to it. And of course, if you haven't left me a review on Apple iTunes, I would love that as well. Reviews help other people when making a decision about what podcast they wanna listen to. So the more reviews I get, the better my podcast can rank. And, of course, who doesn't want to elevate their brand? Of course. You know, I d'oh! So once again, thank you so much. And I'm gonna leave you with an amazing quote. One that I shared on Twitter this week. And this quote is I will rise. I will always rise. Don't you doubt that even for a second? And with that, I hope you will have a great week. And as always, I love you for listening by